At the beginning of our song there is a horse galloping and the sound of a horse nayying. we were thinking about using an old fashion toy commercial a bit like this video as it relates to the whole toy theme of our video. The toy theme comes from the boys past as we have the boy in the class room with the dunce hat on, that boy is the boy that needs therapy.

 

we had an idea that we would have the setting as a class room for the boy with the dunce hat and have the chalk board behind him with lots or graffiti scratched into it.  

as the video moves on and the scene cut back from one another the dunce hat will get bigger and bigger until it becomes his costume and he will start skanking when the hat takes over. as the lyrics go, "that boy need therapy 

The Shamen - Ebeneezer Good

We can relate our idea a lot to this music video by The Shamen. The video is very fast moving and hyper as it relates to the drug ecstasy. The song reference the drug throughout it as the lyrics as “eze a good, ebeze a good”. They have use a sepia filter and flashing over the footage to create a trippy side effect. It is very interesting g by just watching the video we can tell that the video is about a drug trip when you don’t see anyone actually ingesting any form of drug

The style of this video is very similar to the prodigy, outta space video. Yet the prodigy video is much more mellow and chilled out. As our song Frontier Psychiatrist by the avalanches is quite fast b u not to fast we were thinking about having the pace of our video somewhere in between these two videos.  We have to take into account the timings of the cuts in our video. We were thinking that a good pace for our video would be at 2-3 seconds for every cut.

Performance element

for the performance of our video we were thinking about having two artists, dj's, in a lab wearing bright yellow bio hazard suits and chemical gas masks. we want the performance to be very quirky as the song is quite random and unusual. the lab is going to be very dingy and basic to give of the impression that it is in a garage or basement. The lab is a drug lab as we are basing our video on a drug trip
This is a picture from breaking bad. this is the sort of style we want to achieve.

 

This is the sort of setting we were think of for the performance, the setting is a dingy drug lab constructed in a basement or garage. We want the look of the lab to be very scrappy and unorganised with lots of used apparatus lying about. We want there to be 2 partners and a set of turntable decks in the middle of the workstation. The turntables are achievable because I do have some I can bring in. we want the two partners to rotate from one being of the decks mixing and the other one cooking.

 

This is a music video from the Prodigy song, Out of space. I really enjoy the over contrasted colour filters they use to get a trippy effect.  for another one of our set we were thinking about having two people dancing around, Skanking on a wet floor wearing gas masks and hazard suits with low level lighting and a low shot to get the reflection from the soaked floor. At 2:01 you see a good example of skanking in this costume.

Our chosen idea

After the influence of Luke's talk and the video “I fink your freaky” we decided to chose are a more quirky and unusual style of music video. We chose the song Frontier Psychiatrist by the Avalanches.


 

The song is by an Australian electronic music group. The song consists of lots of different mixing techniques. It uses scratching and sampling throughout the song.

For our videos we want to use at least 5 different sets and have them flicking through each other throughout the video. The narrative elements of our video is all about a drug trip. A club raver goes into one of the club toilets and pops a pill of acid and has a very bad trip. As soon as he walks out the club door lots of trippy acts start happening. We want to film all our sets in the studio. 

Are sets involves.

A white room with a boy with a dunce hat on staring into the corner facing away from the camera, filmed in black and white

The boy will be dressed in old sort of 1920s school boy attire, e.g tweed shorts and jacket and plimsolls

On the right is a screen shot from the Die Antwood music video, "I fink your freaky", we were think about using this type of freaky dancing and tone of atmosphere in the dunce set. we were think about have the boy in the corner just staring into it, not moving and having some weird dancing in the other corner of the room with a man in a black cloak, filmed from a long shot.  and on the white wall we were thinking about having some weird drawings like the ones Die Antwood used. I find this seen in their video very interesting as there is a big clash contrast between the girl sitting down facing the camera, completely still and the man raving in the other corner. I think that it is a really cool effect.


this is the video from Die Antwood, 0:32 in the video is were the wierd dancing takes place.

For our second set we want the lip sync vocal performance to be from for detectives looking down at the camera as if the raver has passed out on the floor looking up at them. as the song consists of many different sampled voices. we want each of the detectives to have their own sample through out the song. e.g "that boy needs therapy.  we want to add a sepia effect to this set and we want the detectives to look like a stereo typical detective form tv, for example pink panther.
we want all of these set to be part of the boys imagination and some relate to tv or events that he has watched or experienced.

last lesson one of the media technicians came and had a talk to our class in how we should plan and base our music videos.

Luke told us that the best way to achieve a good music video was to not base our video around the lyrics or the concept on the song but the general vibe  and mood that the dong gives off. The Roots track that I want to use has an overall dark and grungy tone so I want the overall feel of the music video to be dark to suit the vibe that the song gives off.

Luke showed us a website called www.radarmusicvideos.com. This site helps Artists look for producers, directors and editors to create a video for their song. The Artist displays their budget for the video and a plan of what they want the video to be about and how they want to display themselves. For example luke showed us Breezeblocks by Alt-J.

http://www.radarmusicvideos.com/case-studies/114-alt-j-breezeblocks

 

I really enjoyed this music video. it create and slight confusion which make the audience want to watch it over again to try and grasp the concept. I really enjoyed the reverse effect. I think that adding these sort of visual effects really attracts the audience more because it is something they are not used to.

the budget for this music video was only £4,000 so I think that the director and producer has done exceptional well to produce high quality music video. it really shows that the budget is not a highly important factor in producing a successful video

Feedback

Feedback from my idea.

Yesterday I presented my idea to the class to get feedback on my idea and to see if it was popular with the range of different types of audiences in my class.

This is the feedback i got from my class

• The image worked well with the song and the narrative

• The colour scheme of the black white and red is very visually entertaining and was like by the class

• Everyone liked the locations of the car park and the alleyway

• Might be quite hard to cast from Hurt wood, can it successfully be done?

• Police foot chase was liked

• American old-school rap and English police clash and will not work. Would have to get 

• American police uniforms

My presentation to the class

In the music from beckettivo

In class we all presentenced our individual ideas to the class in order to get a wider range of opinions from various different audiences and to get feedback on the whole idea.

 

Idea 1

The Roots

In the Music

 The Roots are a American old school hip hop band, formed in 1987. They specialise in a lot of different genres including jazz, jazz rap and neo soul as well as hip hop. They are known for the jazzy approach to their music recording with live instruments and performing with them live as well.

The band in a dark alley way with a very basic kit setup. Their faces lit up from the light of street lamps. The band looking very grungy and shady wearing rugged clothing like stereo-typical rappers.

The video will consist of lots of cutting shots that move from a story and the band. the setting of the story will be a dark sketchy looking alley way. A couple walk  down the alley to get their car from the car park and the music starks to kick in. a shadow appears in the alley  and nudges the couple as they walk past. this creates a dark atmosphere which relates to the song

The couple they proceed and they enter the car park. as the couple approach their car they are approach by about 5 boys who mug and beat down the couple. the police show up and pull into the car park. there is then a huge police chase and the boy flee.

As the atmosphere of the video is quite dark I was think about filming black and white to create that night time city filming. I was really influenced by the film Sin City. I really like the deep contrast between the red and the black and white as the only colour in Sin City is red. I’m thinking about Appling this effect to the video

 

The black and white effect is very common amongst hiphop videos

 

I really like the red dress in this picture from sin city it could be and idea for the couple, the man with a red tie and the woman with a red dress. I find this effect very aesthetically pleasing

 

 

 

 

 

 

 

 

 

Image for the band

 

 

The image of the band is




http://www.youtube.com/watch?v=LViHIjovT1c


 

France skate 2013

i made this music video in the summer as practice for the A2 course. I edited it using final cut and motion. I filmed this going around France to different locations shooting a friend of mine , we shot in a abandon barn, and two different skate parks. 

Formula to Success

I found Mike Masnick's presentation very interesting. He raised some very interesting points on how success can be organic and self produced. Trent Reznor from 9 inched nails made an example of the music industry and record labels by carry on achieving success in his band and developing further profits when he was dropped by his record label. He came up with a formula for success, connect with fans + a reason to buy = $$$$. He gave a reason to his fans to buy his products by interacting with them and creating various medias in which the fans could get involved in. he connected with his fans by giving them options. For example he gave out the first 9 tracks of the album ghost 1 -4 for free and sold the rest of the tracks for &5 but you have to download the first 9 for free. By doing this, it gets more people to listen to his music and to listen a wider range of his songs. He also came up with an idea of creating the cd of of the album to change colour when it was heated up by a cd player. This encouraged fans to go out and buy a hard coy of the album itself. He also had had limited edition albums with posters album artwork. Live footage of the band and a documentary disc that was sold at a higher price than the other albums. Taking it a step further trent Raznor came up with a concept of bring out a limited edition extreme deluxe album. Only 2500 of these albums were created and they were all signed personally by trent Raznor himself. The album incuded much more exclusive content such as unreleased lyrics and footage. These albums were all sold out within the first 30m hours of the release at a price of $300, earning a total revenue of 750,000 within 30 hours. 9Inch nail concerts were also soaking up profit to the band. There shows were a musical concert as well as a visual theatre of entertainment. Trent razor also connected through to his fans via forums and social media. He set up locations of where he had place free tickets to a 9 inch nail concert. He also organised warm up acts that would attract fans to his concerts as well.