Identifying The Audience

Done some research into the audience of acts of the same genre that are very similar to our act. Here is what I have managed to find out

 

 

The chemical brothers

 

British electronic music duo originating in 1991. Credited as being one of the few truly live electronic acts. Audience around 16- 40, new releasing albums been around for about 20 years. to research more into the audience of the chemical brothers I have looked at there live concerts and see roughly the age and genre of the crowd

 

here are some screen shots I have taken from their videos of their live concerts.

 judging by the clothing and movement you can tell that there is quite a young looking crowd in these pictures, around 16-25. younger people tend to go to a lot more live concerts.

 

There is quite a lot of advertisement for their live concerts over the high streets in London. London high streets are filled with a lot of young people going shopping.

 

 

a started looking though the forums on the chemical brothers website. I look through a whole load of conversations online and a lot of profiles. I the majority of these people online chatting were between the ages of 15- 25, a much younger audience.

The majority of these profiles I check through were predominantly male, this is a great example of the online forum of a stereotypical fan. This boy is 17 years old who calls himself WhiteNoise . In his posts he raves about all the live shows he has attended and the art work that he has sent to the site. “I’m WhiteNoise. I like the chemical Brothers”.  He posted that his favourite thing about the chemical brothers were they reliability and closeness to the fans and the fact that they are just two normal guys but when together they completely change.

 

As most of the advertisement out there at the moment is through the use of the internet, e.g social networking, youtube, the younger generation accesses the internet a lot more than the later generation so they are more influenced by the advertisements and concerts.

 

 

The Gorillaz

 As I was researching the Gorillaz active audience I came across their fan page, listed with forums, slideshows that people could post their own images relating to the Theme and style of the band, emailing list and extra behind the scene clips so the fan could interact more with the band.

 

I looked through the forums and found a few post where someone has drawn their own images relating to the original Gorillaz album art work. It shows that the Japanese style maga is part of the interest in the band.

 

 

This Picture below was actually drawn by a girl in my class.

She was telling me about her passion for manga and this style of drawing. The drawing is one the band member that she drew a couple of years back. The whole image of the band, the avatars, attract a much younger audience.

 

 

 

 

 

I went around asking  the class what age they had started listening to the ban and the average age was about 11/12. However the lead singer and creator of the band, Damian Albarn was the lead singer of Blur, which started up in 1989. Blur was very popular amongst  the later generation e.g 30- 50. My dad who is a massive fan of Blur and Damian Albarns work introduced me to Gorillaz as he is a big fan. this shows the age variety of the audience for the band.