Thursday, 21 November 2013

Rough Cut

we have put together our rough cut for our music video. I think it is looking really good in my opium and based on feedback from our student.
 

We have used a variety of effects in our such as colourising, fisheye and contrast. I am really happy with the cut we have made and how they are synced to the video. we have got some very positive feedback from the media staff  and a teenage audience because our audience has a wide range. At the beginning of the video we shows a lot of close up shot of beakers and bottles. We didn’t want to give away the whole appearance of the lab in the first couple of shot so we left it to the drop. I think that the shots with oli in look really cool as I have lower the contrast so it looks more sinister. I have played about with the colour and contrast on the lab scenes as well to make it look more dim and more like a basement. I was really worried that we weren’t going to have enough shots and the video was going to look boring but the video actually progresses throughout and sustains a constant energy throughout. I think that the scene with the violin looks really well and I was surprised how it turned out. We have adjusted the speed in a lot of our scenes and used ramping in time to the beat, by starting off slow and the raise the speed to double, it turns out really well in some clips.
As the song is very fast moving and there are lots of samples we have had to make a cut almost every 2 - 3 seconds. I am really happy with my group as it has only taken us less than two weeks to almost final the final cut. I think that the rough cut looks really professional but I’m sure we can improve. A lot more effects need to be adjusted.
 
The beginning of the song we have used more slow cuts and a long slow-motion  scene of Luke taking a beaker out the fridge I really like the beginning of our video. I think that it goes well with the song as at the beginning and end the beat is much slower and so we have used 3 scenes of slo-mo at the end as well and the keep the middle bit fast.

 
 

 

Friday, 15 November 2013



Music Video Evaluation.


The day before our shoot we went into the studio at 3pm, just after the group before us had finished shooting there set. We set up the dingy meth lab scene first as it was the hardest set to make out of all three of our sets.  We pulled together three tables and put while cloth over them. For the back drop we used a brick wall set and metal grating. We covered the table cloth in food dye, mud and coffee to make it look like an exploding meth lab. We got all the flasks, test tubes, beakers and equipment from the chemistry department. We found an old fridge outside and brought it in because we thought that it would  fit the set perfectly. We got some bar carbonated soda from the chemistry lab and vinegar to make the eruptions in our set. We filled up the test tubes and equipment’s with food colouring and different coloured liquids and placed them around the set.


I was very excited when I woke up on the shoot day and was very confident after the great turn out of the meth lab. I was quite worried about any delay and if we were going fit everything in in the hours we had. I wasn’t worried about the sets because I knew that the meth lab was the hardest to make and we make it look like a genuine exploding meth lab.
For the first set we had prepared the night before so we were well prepared for the performance. We just placed the lights around the set and set up the tripod and we were ready to start shooting. For the next set we had everything sorted and organised. It was the school classroom so we got an easel from the art department. Pained a board black, so it looked like a black board. And got a desk from media department. For the back drop we got a white brick walls and carpet for the floor.




We spread the roles out very evenly between our group. For the first set we all took part in creating the realism and getting all the test tubes and flasks and covering the tables in coffee, mud and food dye. We each took turns filming. One person would films ad the other would be on the focus lens while the third member would be shouting orders at the actors on stage. I took control of the smoke machine and made sure that before each shot of the meth lab all the flasks, the cauldron and the fridge was filed up with smoke for the continuity. I took control of the camera for a bit and when round, free hand to try and get some interesting close up shots of the decks and experiments. I achieved some great focus shots by doing this of the vinyl decks which would be great for the intro of the music video.

I though that all three sets were very successful in the end. I was really pleasure with the meth lab. I though that the school classroom was a great turn out. I was most surprised with the space scene because that was our last set and we weren’t quite sure what we were doing for the scene, so we set up and star cloth back drop and a plastic rock floor, placed some in the background and a section I the foreground to create depth. We got a teacher called Steven to play the violin for us along to the music. And got some masks from the theatre department and some extras to wear them and go behind the sets. I think it worked out surprisingly well and so I was very surprised with that scene.





For the meth lab scene the actors worked really well, especially the Dj, gil. Luke, the partner was a bit shaky at the start but he got the hang of it. For the old school room set, oli played the part really well as we wanted someone to go crazy in front of the camera and thats what he did. For the space scene it looked very sinister having Steven playing the violin in space and that is what we wanted, so I think the overall acting was good quality.

I enjoyed filming the meth lab the most as I was so proud of the set we had managed to produce. I am looking forward to editing that scene the most in the post production as we managed to get some many interesting shots, including the close ups.

I learnt many thing on the shoot day. All sorts of different camera techniques and the result of them. For example I really enjoy using focus pulled shot, I though they were really effective. I learnt a lot about lighing that day and how to show significants to an object or someone by using some old lighting techniques..



I think that our overall band image is quite quirky and strange, I thought that the result of the shoot really fitted into the website we are currently constructing. We want the album art work to be very off topic to add to the quirkyness of the overall band image.






Monday, 11 November 2013

Day before shoot

We set up our first set today, the basment meth lab, we found three containers that we used as tables and got white table cloth and put it over them. To make the tables look grungy we got loads of coffee and food colouring and sprayed the table cloth to give the grungy feel. We got all the test tubes and flasks from the science department and loaded the tables up with it. For the back drop we used and brick wall set and a metal grated piece. It looks very realistic. We got a fringe we found outside and covered it in mud to make it look old and filthy. I am very pleased with the set we have made


These are the decks we are going to use. They are vinyl decks. We though that it would be much better to use vinyls because there is a lot of samples and scratching the the song. Here's a picture


Wednesday, 6 November 2013

Identifying The Audience

Done some research into the audience of acts of the same genre that are very similar to our act. Here is what I have managed to find out




 
 
The chemical brothers

 
British electronic music duo originating in 1991. Credited as being one of the few truly live electronic acts. Audience around 16- 40, new releasing albums been around for about 20 years. to research more into the audience of the chemical brothers I have looked at there live concerts and see roughly the age and genre of the crowd
 
here are some screen shots I have taken from their videos of their live concerts.
 judging by the clothing and movement you can tell that there is quite a young looking crowd in these pictures, around 16-25. younger people tend to go to a lot more live concerts.
 
There is quite a lot of advertisement for their live concerts over the high streets in London. London high streets are filled with a lot of young people going shopping.
 
 
a started looking though the forums on the chemical brothers website. I look through a whole load of conversations online and a lot of profiles. I the majority of these people online chatting were between the ages of 15- 25, a much younger audience.

The majority of these profiles I check through were predominantly male, this is a great example of the online forum of a stereotypical fan. This boy is 17 years old who calls himself WhiteNoise . In his posts he raves about all the live shows he has attended and the art work that he has sent to the site. “I’m WhiteNoise. I like the chemical Brothers”.  He posted that his favourite thing about the chemical brothers were they reliability and closeness to the fans and the fact that they are just two normal guys but when together they completely change.
 
As most of the advertisement out there at the moment is through the use of the internet, e.g social networking, youtube, the younger generation accesses the internet a lot more than the later generation so they are more influenced by the advertisements and concerts.
 
 
The Gorillaz
 As I was researching the Gorillaz active audience I came across their fan page, listed with forums, slideshows that people could post their own images relating to the Theme and style of the band, emailing list and extra behind the scene clips so the fan could interact more with the band.


 
I looked through the forums and found a few post where someone has drawn their own images relating to the original Gorillaz album art work. It shows that the Japanese style maga is part of the interest in the band.
 

 
This Picture below was actually drawn by a girl in my class.
She was telling me about her passion for manga and this style of drawing. The drawing is one the band member that she drew a couple of years back. The whole image of the band, the avatars, attract a much younger audience.
 
 
 
 
 
I went around asking  the class what age they had started listening to the ban and the average age was about 11/12. However the lead singer and creator of the band, Damian Albarn was the lead singer of Blur, which started up in 1989. Blur was very popular amongst  the later generation e.g 30- 50. My dad who is a massive fan of Blur and Damian Albarns work introduced me to Gorillaz as he is a big fan. this shows the age variety of the audience for the band.

 
 



Tuesday, 5 November 2013

Where we are shooting




we are shooting the whole thing in the studio we and we are going to have to set up three sets. the first one we are going to have to do is the meth lab because it will take the most preparation. here are some videos of the inside of the studio and some ideas that we have had.




i think that these stairs could be part of the intro, as the two cooks walk down into there basement to start their work.



this is the tour of the studio. we have got all the backdrops sorted for the shoot day.


this is the layout of the studio. I was thinking that we could have these large cupboards in the back ground full of beakers and equipment for cooking.

Saturday, 2 November 2013

Prezi - Genres

We were asked to explore other artists of the same sort of genre and ake a look at there music videos, alburm art work and websites for ideas